Frank Duke Trees

An entire overhaul of this 50+ year old business gave it a fresh online identity for a new generation of customers.
industry
Arborist
date
April 2019
services
Brand Identity, Web Design, Complete website copy, Custom Print
link
http://frankduketrees.com/

For Frank Duke Trees we leveraged the rich history of their business, accessing vintage photography to emphasise integrity and reliability.

Frank Duke Trees is a family owned and run business which has been operating in the suburbs of Melbourne since 1965. With such a long history, and many great relationships formed over decades of service, it was important to convey this in their online identity.

Original photography sourced to build the story behind the brand.

A number of logo options were explored, but the decision was made to reflect the modern operations of the industry. Instead, the historical aspect was played on throughout the site, providing a point of difference from its competitors.

A mix of vintage and modern logo options